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Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps

Eli Portnoy

Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps

The release of the Apple Watch puts greater emphasis on the need for contextual and helpful notifications, and if apps don’t answer this need with a more thoughtful approach to notifications, then Apple will very likely force their hand via the introduction of a filter for notifications…