Syndicated Commerce: Bridging the Gap Between Content and Commerce

When done right, ecommerce is one of the most lucrative options for publishers challenged not just with creating compelling content, but also with generating revenue through content-based display advertising. The publishers who adapt to the trends of ecommerce will thrive and become leaders in the new economy. Those who don’t will become unsustainable and disappear…

NimbleCommerce CEO: Helping Online Publishers Leverage Deals

Prashant Nedungadi, the company’s founder, talks about where he sees the deals space heading, what local merchants should be thinking about as they approach online marketing, and what hyperlocal sites can do with daily deals.