nhon ma | Street Fight

Deals Get Personal With Tenka’s DIY Platform

David Hirschman

Deals Get Personal With Tenka’s DIY Platform

Self-service hyperlocal advertising platform Tenka was founded when Google vets Nhon Ma and Tim Zhou, who had previously focused on display advertising, saw a “huge opportunity” in leveraging data to enhance the value of daily deals. The idea was to make Groupon-like offers more relevant, more personalized — and more local — by empowering merchants to create their own offers and distributing those offers via location-based services and social media platforms…