NFC reader | Street Fight

Is Apple Quietly Assembling an SMB Trojan Horse?

Mike Boland

Is Apple Quietly Assembling an SMB Trojan Horse?

Apple is co-promoting Square’s NFC reader for SMBs. and selling the readers in Apple Stores. The $49 reader accepts Apple Pay, which significantly lowers the barrier for SMBs to get in the game. The move should boost Apple Pay, but there also may be much bigger ambitions to lock in market share in new areas.