Neil Crist | Street Fight

Study: National Brands Miss 86% of Local Feedback

Steven Jacobs

Study: National Brands Miss 86% of Local Feedback

National brands miss 86% of the local consumer feedback published through social networks, according to a new study by VenueLabs, which provides local analytics for large companies. The numbers reflect the marked growth in consumer interaction with national brands at a local level, and the increasing opportunity for hyperlocal companies to build services to help enterprise access the opportunity…