Conference Notebook: Rethinking the Local ‘User Experience’

After four years of slowed growth, local advertising spend has finally rebounded to pre-2008 levels with digital revenues up 31% in 2012. Speaking at the Local Online Advertising Conference in New York Monday, Gordon Borrell, CEO of Borrell Associates, said that local online marketing spend will reach $24.5 billion by 2016, driven largely by growth in non-advertising marketing services…

ReachLocal President: SMBs Aren’t Buying Ads ‘Where the Eyeballs Are’

Nathan Hanks talks with Street Fight about what works and doesn’t for online marketing, how small businesses are “misappropriating” the money they spend on media, and why integration is the key to rich digital experiences.