My Edmonds News | Street Fight

How Local Publishers Can Score With Sponsorships: One Yard at a Time

Tom Grubisich

How Local Publishers Can Score With Sponsorships: One Yard at a Time

I spoke recently to the indefatigable Teresa Wippel, founder and publisher of the indie My Edmonds News north of Seattle, about her search for new revenue stream. In 2011, two years after she began her site, she turned to a sponsorship model for streamed high school football coverage to supplement her modest display revenue. The result has been a significant source of new revenue from seven local sponsors…