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Marqeta Finds $14M in Funding as Loyalty Plays Start Thinning Out

Steven Jacobs

Marqeta Finds $14M in Funding as Loyalty Plays Start Thinning Out

The flood of new loyalty and payment startups that littered last summer’s newscycle has dried up, with only a handful of companies – namely, Square, Belly, FiveStars and LevelUp – making it to a meaningful second or third round of funding. Add Marqeta to that list. The maker of a branded and white-labeled prepaid loyalty card announced that it closed a $14 million series A round led by Greylock Partners this morning, and revealed that its technology underpins the Facebook Card, the social network’s most recent stab at gifting…