Mobile web | Street Fight

Editor’s Take: The Apps vs. Browser Debate Is a Distraction

Noah Elkin

Editor’s Take: The Apps vs. Browser Debate Is a Distraction

The venerable apps vs. mobile web debate continues to rage on but it is largely a distraction for local merchants. Business owners do need to understand the changing media landscape to make the most effective possible use of their limited marketing budgets, but their time and their dollars are better spent on marketing fundamentals rather than investing in the increasingly difficult and crowded race to acquire, retain, and monetize app users.