Millward Brown | Street Fight

Study: Mobile Users More Willing to Share Location Than Browsing History

Steven Jacobs

Study: Mobile Users More Willing to Share Location Than Browsing History

When it comes to mobile marketing, consumers are more willing to share the places they go in the real-world with brands than the websites they visit, according to a new study conducted by Millward Brown. The research, which surveyed 1,572 consumers who have downloaded a mobile app in the past year, found that 43% of respondents were willing to share their location with companies compared to one of every ten who said they would share their browser history…