Maine | Street Fight

Village Soup Shows ‘Native’ Ads Can Work on Local News Sites

Tom Grubisich

Village Soup Shows ‘Native’ Ads Can Work on Local News Sites

With the recent push toward “native” advertising, we’ve learned (if we hadn’t known already) that ads can be “news.” In terms of local information value, ads-as-news may never trump the apartment-house fire that leaves several families homeless — but it has become clear that there’s room for both, especially in the local digital space…

After Shuttering, Village Soup Serves Up a Living Digital Legacy

Tom Grubisich

After Shuttering, Village Soup Serves Up a Living Digital Legacy

Less than two weeks after Village Soup was abruptly shuttered, the print and digital mini-conglomerate of Midcoast Maine is being resurrected. The company’s new owner, Reade Brower, who publishes Midcoast’s Free Press, praised the Village Soup publications, and said he wanted to return them to the public as intact as possible.