Conference Notebook: As Brands Warm to Mobile, Conversations Turn to Cross-Device

“As a marketer, we want to hit people at the right time at the right place,” said Ajay Kapoor, head of brand function at Procter & Gamble. “But when I think of active versus passive understanding … mobile is great, but you have to be engaged.”

Conference Notebook: Mobile Commerce Without the Wallet

During a conversation at the M1 Summit in New York Tuesday, American Express’s CEO Kenneth Chenault attributed the recent failure of some of the most-hyped mobile payments products to a lack of focus and an inability for these services to equal the established ease of the credit card. But he remained confident that a fundamental transformation in the payments industry was still underway…