location tech | Street Fight

How ‘Moment-based’ Targeting Will Impact Local Advertising

Ken Harlan

How ‘Moment-based’ Targeting Will Impact Local Advertising

We are now onto the second phase of moment-based targeting, focusing on the combination of multiple factors in a moment to determine when a consumer will be most receptive. To find these receptive moments, an advertiser can identify and tap into many signals that will provide info about the end recipient’s state of mind.