Sponsored Content: Leveraging Connected Channels in Local Presence Management

Social media marketing is not a silo. Neither is website management, pay-per-click advertising, or search engine optimization — particularly when it comes to the practice of local presence management. By integrating website data with social campaign results, marketers suddenly have access to information such as who their biggest fans are and where they live.

­­Sponsored Content: The Real Meaning of Local Presence Management

If just one piece of a brand’s local presence is not being managed well, then in-store traffic can dip. That’s why consistent monitoring of online data across websites, mobile applications, and forums is necessary for businesses long after they’ve initially taken control of their digital presence.

Why Location Management Matters in the Age of Mobile and Social

If SEO is about websites and marketing is about brand awareness, location management is about brick-and-mortar businesses and removing friction along the customer journey from online search to offline purchase. Ignore it at your peril.