Location Graph | Street Fight

JiWire Launches ‘Location Graph’ to Build Audience for Location Media

Steven Jacobs

JiWire Launches ‘Location Graph’ to Build Audience for Location Media

The new service ingests billions of location signals from the company’s location media network (which includes Wi-Fi as well as smartphone and tablet impressions) and builds profiles on top of that data. The key here is that these profiles delve into a user’s entire location footprint, not only his or her current location…