Local Targeting | Street Fight

Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local

James Moore

Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local

With the new wave of technology tools on the market, marketers can access detailed reporting to identify specific data points that are performing, or not performing, and then optimize their campaigns accordingly to improve results and curb wasted expenditure. Leveraging unstructured data for audience localization should be a top consideration.