local service economy | Street Fight

#SFSNYC VIDEO: Booker CEO on the Tricky Process of Expanding into New Local Verticals

Noah Elkin

#SFSNYC VIDEO: Booker CEO on the Tricky Process of Expanding into New Local Verticals

Booker CEO Josh McCarter opened his Street Fight Summit keynote address with a question that’s on the minds of many small business solutions providers: “How do you take a system that’s designed for one vertical and take it across more categories?” Factoring in the differing needs of various service-based businesses makes that question even more complex. But given the size of what McCarter termed the “local service commerce” opportunity, answering it could be tremendously lucrative.