Local Pulse Report | Street Fight

Survey: SMBs Beefing Up Local Marketing — And Favoring Free Social Over Websites

Nicole Spector

Survey: SMBs Beefing Up Local Marketing — And Favoring Free Social Over Websites

More and more small and medium-sized businesses are upping their digital marketing game — even though they still don’t have a clear understanding of the relative ROI of various channels. According to Thrive Analytics’ Local Pulse Report, 42% of SMBs are planning to boost their local marketing budgets in 2016.