Local Online Advertising Conference | Street Fight

Conference Notebook: Rethinking the Local ‘User Experience’

Steven Jacobs

Conference Notebook: Rethinking the Local ‘User Experience’

After four years of slowed growth, local advertising spend has finally rebounded to pre-2008 levels with digital revenues up 31% in 2012. Speaking at the Local Online Advertising Conference in New York Monday, Gordon Borrell, CEO of Borrell Associates, said that local online marketing spend will reach $24.5 billion by 2016, driven largely by growth in non-advertising marketing services…

Conference Notebook: Online Local Market Share to Hit 22% in 2013

Steven Jacobs

Conference Notebook: Online Local Market Share to Hit 22% in 2013

After a decade of upheaval, local online advertising revenue is set to exceed local newspaper dollars in 2013. Speaking to a crowd at the Local Online Advertising Conference in New York Wednesday, Gordon Borrell, CEO of Borrell Associates, said that local online advertising’s market share is set to increase to 22% in 2013, exceeding local newspapers revenue by two points.