Conference Notebook: Rethinking the Local ‘User Experience’

After four years of slowed growth, local advertising spend has finally rebounded to pre-2008 levels with digital revenues up 31% in 2012. Speaking at the Local Online Advertising Conference in New York Monday, Gordon Borrell, CEO of Borrell Associates, said that local online marketing spend will reach $24.5 billion by 2016, driven largely by growth in non-advertising marketing services…

Conference Notebook: Sales More Important Than Ever for Local

Sales force optimization doesn’t tend to draw big crowds. But it’s arguably the most pressing issue facing legacy local media’s slow but accelerating shift into the digital space — and the issue is potentially paramount to the future profitability of the hyperlocal space…

Conference Notebook: Online Local Market Share to Hit 22% in 2013

After a decade of upheaval, local online advertising revenue is set to exceed local newspaper dollars in 2013. Speaking to a crowd at the Local Online Advertising Conference in New York Wednesday, Gordon Borrell, CEO of Borrell Associates, said that local online advertising’s market share is set to increase to 22% in 2013, exceeding local newspapers revenue by two points.