LDS | Street Fight

As Offline Purchase Data Comes Online, Changes in Store for Local Marketing

Steven Jacobs

As Offline Purchase Data Comes Online, Changes in Store for Local Marketing

If exchange is the purpose of a marketplace, transaction data — information about who bought what from whom, and for how much — is its pulse. With 90% of transactions occurring offline, the growth of connected payments, and the subsequent ability for businesses and consumers to understand who’s buying what in the real-world, has deep implications not only for the local marketplace, but for the wider digital economy as well….