Judge Maria-Elana James | Street Fight

Hyperlocals Need to Protect Their Social Media Branding

Brian Dengler

Hyperlocals Need to Protect Their Social Media Branding

Customer lists, brand names, and social media accounts are valuable assets for hyperlocal news publishers, and they should be protected like money. Publishers should put agreements in place to stipulate that any online accounts provided in connection with site business remain with the publisher upon termination of any relationship…