Joe Trippi | Street Fight

Joe Trippi: Local TV’s Biennial Political Cash Bonanza Is Going to Fall Off a Cliff

Terry Heaton

Joe Trippi: Local TV’s Biennial Political Cash Bonanza Is Going to Fall Off a Cliff

In an recent interview, the presidential campaign guru told Street Fight that while it would be business as usual for broadcasters next year, 2016 would likely see the beginning of the end of TV’s dominance in political advertising: “There’s a growing number of people who get it,” he said, “that there’s a better way to deliver a more targeted and relevant message without having to buy all that broadcast reach. It’s going to come. … It’s just a matter of time and innovation.”