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How Can Low-Revenue Indie News Sites Boost Their Game?

Tom Grubisich

How Can Low-Revenue Indie News Sites Boost Their Game?

“The ability sell digital ad space efficiently is, in general, becoming an absolute necessity to compete for advertiser dollars,” says Kenny Katzgrau, a co-founder of Broadstreet Ads. “Local ad inventory cannot be an exception. More importantly, the ad inventory of beloved community news sites has a special value that isn’t being optimally exposed to buyers, big or small.”