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Apple Maps: Taking the Long View

Damian Rollison

Apple Maps: Taking the Long View

There’s no dancing around the fact that the much-anticipated launch of Apple Maps has turned into a fiasco for the company. Yet there’s little doubt Apple will buff out this particular blemish with time. The interesting part will be seeing exactly how the company chooses to address the gap in expertise that led to the current sub-par product. A big acquisition of talent or technology seems likely…