In-store marketing | Street Fight

With Privacy Debate in Rear View, Euclid Looks to Make Offline Analytics Mainstream

Steven Jacobs

With Privacy Debate in Rear View, Euclid Looks to Make Offline Analytics Mainstream

The clamor that erupted last year after the Wall Street Journal and other mainstream outlets reported that some big retailers passively tracked users in their stores has waned in recent months, opening the door for an emergent offline analytics sector to become a mainstay retail industry. Euclid, the company that quickly became the poster-child for in-store tracking during the debate, is making its core tracking technology free this morning in an attempt to lure in the millions of smaller, more apprehensive retailers across the country…

Nomi Adds In-store Messaging to Offline Measurement

Steven Jacobs

Nomi Adds In-store Messaging to Offline Measurement

The New York-based startup is moving deeper into the proximity marketing business by adding in-store messaging capabilities to its existing measurement and analytics products. The proximity marketing product, Nomi Mobile, uses a Bluetooth LE beacon to enable retailers to send notifications, rewards, and other messaging to customers on their existing mobile applications as they walk through the store…