iMusic | Street Fight

Riding Shotgun in Consumers’ Cars, Apple Could Close the Loop

Steven Jacobs

Riding Shotgun in Consumers’ Cars, Apple Could Close the Loop

Earlier this week, General Motors announced plans to integrate iOS devices into its on-dash infotainment system, bringing Apple’s virtual assistant Siri to a handful of its smaller vehicles early next year. Siri integration mixed with maps and a rumored radio product could provide Apple with the necessary footing to make a dent in local advertising and finally turn around its inert iAd network…