Ilnside | Street Fight

iInside CEO: Those Who Don’t Adapt to In-Store Tech Will Be Left Behind

Myriah Towner

iInside CEO: Those Who Don’t Adapt to In-Store Tech Will Be Left Behind

The company has created a set of hardware solutions to help businesses track and analyze consumers as they move within a store or a high traffic environment. By providing insights to retailers about what shoppers are doing and where they are spending time in a store, the company believes it’s helping brick-and-mortar businesses address issues such as showrooming, as well as the ability to test different approaches to marketing…