IDC | Street Fight

Whither the Search Engine in the Age of Mobile?

Noah Elkin

Whither the Search Engine in the Age of Mobile?

The path to purchase ceased being linear some time ago, probably as soon as online-to-offline became a standard part of the marketing lexicon. But as mobile has begun to wield increasing influence over the shopping process — at home, on the go, and in-store — the path has grown even more convoluted. The latest evidence comes from a new study conducted by International Data Corporation (IDC) on behalf of YP.