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6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

Avi Lambert and Nick Kellet

6 Reasons Why Hyperlocal Tech Initiatives Continue to Elude Consumers

Hyperlocal is a totally logical concept in the minds of technologists, analysts, and investors, but many hyperlocal tech initiatives have yet to catch fire with consumers. Part of the challenge is people are creatures of habit. Here are six reasons why hyperlocal tech will continue to elude consumers’ grasp in 2016.