Hispanic | Street Fight

Geoscape’s New Digital Platform, AudienTivity, Helps Brands Connect With Multicultural Shoppers

Nicole Spector

Geoscape’s New Digital Platform, AudienTivity, Helps Brands Connect With Multicultural Shoppers

The Miami-based company is dedicated to providing data and analytics systems centered around the U.S Hispanic population along with other “new mainstream consumers,” says CEO Cesar Melgoza. This includes consumers from various culture backgrounds, as well as age-based shoppers like millennials, and also the LGBTQ community.