goementum | Street Fight

Geomentum’s Lisa Bradner: Thinking Differently About ‘Scale’

David Hirschman

Geomentum’s Lisa Bradner: Thinking Differently About ‘Scale’

When she joined the hyperlocal marketing firm Geomentum in the summer of 2010, Lisa Bradner had worked for two decades in consumer marketing, most recently as an analyst for Forrester Research. With the hyperlocal advertising market expanding rapidly, the move put her in a great position to explore the ways that micro-targeted location-based ads can create more relevant consumer engagement…