Why Do We Check In?

Share this:

“I did not want to be mayor of my dentist’s office. Why did I even check in?” read a tweet posted last week by Digital First Media’s Steve Buttry. Buttry was echoing a thought that I’ve had a lot lately about my own habit of checking in to Foursquare: I don’t know exactly why I’m checking in, or what I get out of it — yet I do it anyway, usually several times per day.

Do Consumers Really Want to Passively Share Their Location?

Share this:

New location-sharing app Glassmap wants to transform how we view and utilize location — in a way that will likely raise privacy questions among consumers. One step beyond Foursquare’s “check-in,” the app allows users to passively broadcast their location to friends all the time…

#SFS11 Company Profile: goby,

Share this:

Weekend warriors, meet goby. This search engine (www.goby.com, as well as Android and iPhone apps) returns “highly categorized and geo-tagged information” personalized based on the user’s desired activity, according to the company’s CEO and co-founder Mark Watkins…

Street Fight Daily: 09.05.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

GPS navigation services provider TeleNav has completed the acquisition of goby, a local search engine and mobile application developer. goby provides services that allows users to explore events and activities based on location. (M&A Deals)…

Nonprofit news site The Bay Citizen got a jump start to success early in its life with a unique content relationship with The New York Times that provides two pages of local news for the newspaper’s Northern California edition. (NetNewsCheck)…