Billboards Get Into the Hyperlocal Game

The outdoor advertising industry has seen the writing on the wall, and it’s all about GPS.

At the Geoworld Summit Friday in Brooklyn, N.Y., the representatives of a dozen or more hyperlocal companies hashed through the potential and hurdles for reach the local advertising market.

Most of them sat squarely in the hyperlocal space, offering location-based data services to power publishers, marketers and deals, such as SimpleGeo, JiWire and LocalResponse. Others were there as publishers sharing their experiences, challenges and solutions, such as Baristanet and Gothamist. And mobile services and platforms naturally made up the dialogue, as well, including Goby and LoKast