geospatial analytics | Street Fight

Using Geofence Data to Understand Local Consumers

Gretchen McNeely

Using Geofence Data to Understand Local Consumers

With all of the locational data being logged these days, it’s becoming more and more important to have ways to contextualize and understand it all. While this kind of analysis obviously is very important in government, military and non-business environments, it is also highly relevant for merchants and advertisers focusing on hyperlocal targeting and campaign assessment…