How Retailers Can Bring Home the Beacons

Beacons will become standard when retailers use them to identify their businesses in the same fashion they publish their address or phone number. They will also become a standard when the industry starts treating them like a standard. That will solve the chicken-and-egg problem.

Panel: Different Kinds of SMBs Require Different Kinds of Marketing

At a panel discussion hosted by CoInvent last week in New York, SMB experts talked about a range of topics, including social media marketing, SEO strategy, and the importance of paying attention to online reviews.