Why MULOs Need Local AI Visibility Intelligence
National AI visibility metrics can hide the markets where multi-location brands are winning, and the ones where they’re quietly losing customers. As AI search becomes more local, brands need market-level intelligence to prioritize GEO and improve AI recommendations. Multi-location businesses have always known that local search performance can’t be managed from a national-level dashboard. Each […]
Streets Ahead: YELP’s AI Transformation, TikTok Search and Generative Optimization
In this week’s Streets Ahead update, SOCi discusses Yelp’s AI transformation, TikTok’s search revolution and why Generative Optimization misses the point. Yelp’s AI Transformation: From Static Listings to Living Conversations The News Yelp’s 2025 Fall Product Release signaled a major leap toward an AI-driven future in local discovery. The update introduced more than 35 new […]