Felix | Street Fight

Transaction Overview: CityGrid Acquires Felix

Architect Partners

Transaction Overview: CityGrid Acquires Felix

Yext launched Felix in 2009 as a pay-per-call local advertising service. What makes Felix unique is its patent-pending engine that uses speech recognition technology to listen to all the calls received by a local business. It then transcribes and analyzes the calls, separating those received from consumers from those received from wrong numbers, telemarketers and job seekers…

With Felix Buy, CityGrid Focuses on Closed-Loop Transactions

Noah Davis

With Felix Buy, CityGrid Focuses on Closed-Loop Transactions

“As a standalone brand under CityGrid, Felix will be able to expand its advertiser base and develop new products that help local businesses find new customers across the web and mobile devices,” said Jason Finger, CityGrid’s CEO. “Now that Felix is part of IAC, it also has the ability to more effectively syndicate its current customers across the CityGrid network.”