Doc Searls | Street Fight

Mobile Is Huge — But Two Key Elements Could Slow Its Growth

Terry Heaton

Mobile Is Huge — But Two Key Elements Could Slow Its Growth

We in the media think we’re in the information business, when the reality is that we’re very much in the advertising business, and advertising is in disruption right now. In their effort to influence and produce results, marketers are simply unable to demonstrate even a modicum of restraint when it comes to the line between useful and nuisance.

How Consumer Messaging Is Going From ‘Push’ to ‘Pull’

Terry Heaton

How Consumer Messaging Is Going From ‘Push’ to ‘Pull’

The biggest battle coming in the world of marketing is a 180-degree shift in the routing of commerce-related messages. Today, we call them “advertisements,” one-directional messages FROM somebody with something to sell TO somebody who may potentially be a buyer. Tomorrow, the messages will come FROM those wishing to buy TO those with something to sell…