Digby VP: The Next Generation of Retail Apps Will Change Everything
The Austin-based Digby is trying to help retailers adapt. The company’s Localpoint product, which has worked with a number of major national retailers including Kohl’s and Cabela’s, helps retailers serve offers and discounts to customers in their homes and offices, as they approach the store and within the store. Street Fight sat down with Eric Newman, Vice President of Products and Marketing at Digby to learn more about how retailers can develop richer location aware apps to speak to consumers in a relevant way and drive in-store visits…