Riverhead Local Revenues Show Hyperlocal Display Ads Still Have Life

Some local media observers say display ads don’t work anymore. But don’t tell that to Riverhead Local’s Denise Civiletti. In this wide-ranging Q&A she talks about why display continues to be the major revenue source for her site, and why she still believes “local doesn’t scale.”

‘Understanding the Reader’ and the Bottom Line: Do They Connect?

Google’s beta testing of aggregated community news for its recently launched smartphone app Now (“the right information at just the right time”) got some big “hmmm” headlines last week. But is this Google experiment bringing any fear and trembling to community news and information sites?

‘Indies’ and Sustainability: One Destination, Different Paths

In this final column on the subject of sustainability in independent news sites, two editor entrepreneurs, David Askins, of the Ann Arbor (Mich.) Chronicle, and Denise Civiletti, of the RiverheadLocal on Long Island, talk about what they’re doing to keep their sites healthy long-term. A third entrepreneur, Ben Ilfeld, the CEO of AdGlue, talks about why innovation is so important to success…

‘Indie’ Publishers Are Ready to Start Roaring

The Local Independent Online News Publishers association is still in the cub stage, but it’s getting ready to roar. There’s a 11-member board of directors, a sense of mission that’s powered by what looks like a strong start in networking, and not least funding from the Patterson Foundation that will encourage LION’s growth by subsidizing membership dues…

Block-by-Blockers Respond to Borrell’s Revenue Prescription

“People are beginning to figure out that the display advertising model is a bad carryover from mass media,” says Gordon Borrell. “What does that mean for the future of hyperlocal websites? I think there’s value in them, but I honestly don’t think there’s enough value to sustain the business model in any single market beyond being a very small niche.”