Dee Dee Paeseler | Street Fight

JiWire: 49% of In-Store Comparison Shoppers Check Others’ Prices

Steven Jacobs

JiWire: 49% of In-Store Comparison Shoppers Check Others’ Prices

The mobile audience company that uses WiFi loading pages to connect advertisers with consumers has released its Q1 “Mobile Audience Insights Report” this morning. The big takeaway here is that the mobile device is set to play a large, and potentially disruptive, role in the brick-and-mortar shopping experience moving forward…