David Petersen | Street Fight

Data That Thinks ‘Big,’ But Acts Local

Mike Boland

Data That Thinks ‘Big,’ But Acts Local

Local media is increasingly colliding with the emerging super-sector known as “Big Data.” This will define the “mobile+local” promise we keep hearing about — that location targeted ads will boost relevance, performance and thus monetiztion. But one thing often missing from the discussion is what the heck we mean by “location targeted?”