Dave Gehring | Street Fight

Local News and Ad Industries Eye Sweeping Realignment With Users (Part 1)

Tom Grubisich

Local News and Ad Industries Eye Sweeping Realignment With Users (Part 1)

The solution to digital news media’s woes, according to Bill Densmore, will necessitate a total transformation of the news industry to create more transparent and mutually beneficial relationships among publishers, users, and advertisers. It can happen through what Densmore calls the “Information Trust Exchange.”