Cox Digital Solutions | Street Fight

Big Brands and Hyperlocal Sites: A Matchmaker Gives the Lowdown

Tom Grubisich

Big Brands and Hyperlocal Sites: A Matchmaker Gives the Lowdown

Size matters when national advertisers look at hyperlocal sites, but not that much. That’s what I got from a phone talk with Bryan Quinn, vice president of publisher strategy & operations at Cox Digital Solutions. CDS — the combination of Cox acquisition Adify and Cox Cross Media in January 2011 – is the middleman between advertisers as big as Walmart and Target and their agencies and local digital sites of all varieties…