Coremetrics | Street Fight

Getting Location Analytics Up to Speed for the Mobile Ad Revolution

David Shim

Getting Location Analytics Up to Speed for the Mobile Ad Revolution

The inability to apply value to the key differentiator of mobile (location) is part of the reason why mobile CPMs are still at 20% of desktop CPMs. It’s critical that media buyers push mobile inventory sources to provide location analytics that enable them to make buying decisions based on the unique features associated with mobile…