coommentary | Street Fight

Should Local Publishers Really Try to Morph Into Marketers?

Matt Sokoloff

Should Local Publishers Really Try to Morph Into Marketers?

Publishers can make the transition from a publishing company to a marketing solutions company. But to do so is not just about developing a new product offering — it’s a change in the industry they are in. That doesn’t mean they can’t still have a newsroom or produce content. But it does mean content won’t be the focus…