Beyond Store Visits: Better Objectives for Current Times

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A more adaptive framework that allows campaigns to still operate with the hyper-locality of a Store Visits Objective campaign, but without the specific objective requirements, is timely and ideal for maintaining strategic flexibility. This framework can actually be replicated with other objectives, such as Conversions, Lead Generation, Video Views, or even Website Traffic, especially with specialized tools.

Developing campaigns across other objectives that utilize local pages and localized copy still provides the same local performance benefits as an SVO campaign, as well as the attribution models to ensure you can still prove ROAS.