How Local Businesses Can Leverage Content Marketing

Content marketing is on the rise: 69 percent of B2C marketers are creating more content now than they did a year ago, according to the Content Marketing Institute. Using blogs, videos, infographics, and other content to attract the interest of customers can be an effective option for small or local businesses. But time and resource constraints mean local businesses need to approach content marketing in a smart and strategic way.

The Legal Implications of Turning Advertisers Into Content Makers

“Advertising is content — the only new content that really matters,” consultant Terry Heaton declared in a recent blog post. Incorporating content created by local merchants, perhaps in the form of advertorials or “guest columnists,” however, can be a fraught process…