Colorado Press Association | Street Fight

How Press Association Ad Networks Can Help Newspapers Compete Online

Matt Sokoloff

How Press Association Ad Networks Can Help Newspapers Compete Online

One would think that the Internet would help ad networks from state press and newspaper associations operate with even greater efficiency, but these groups are only in the early stages online. Still they are well-positioned to help increase CPMs and provide a way for newspapers to ensure that their ad inventory is always sold at a set value…