cloud | Street Fight

ShopKeep’s Richelson: You Have to Specialize, Then Grow

Annie Melton

ShopKeep’s Richelson: You Have to Specialize, Then Grow

“There is no way a company can start with a holistic service. You have to specialize then grow. But I will say because of the cloud it’s very easy to bolt on other providers to create a holistic service,” said ShopKeep founder Jason Richelson about branching out beyond his company’s initial focus on SMB point-of-sale software.